Can you spell Visual Communication? Well, it does have an I in it and you have to Communicate, but does it have to always be visual? Can it be verbal? How about audio or written? We as humans are taught at a very young age that everything around us is communicating even if we may not understand why. Visual Communication is the oldest communication since the cavemen and women. They used drawers to communicate with others; by drawing dinosaurs, making handprints, people, animals, and symbols. Knowing that Visual Communication has been around for years and years, we can come to an understanding that we rely on it more than anything else. Even Though they didn't have color back then; now in the 21-century color is significant because not only does it contain certain meanings and messages, but people can react to it differently and it can target certain emotions. We might have different communication styles, but we can all come to a conclusion that Visual Communication is always changing, but it is not going anywhere anytime soon.
The type of communication that most people might respond to is visual and verbal. The reason people might responds this way because it’s easier to acknowledge through everyday life. From being a baby to an adult, we have the ability to understand information more clearly and efficiently when we are able to visually see things. We are able to make a connection between words and images. Also, there are many students and people who take notes during lectures and/or meeting(es); so they are able to have the information for future purposes. That is really important.
The type of communication that most people might respond to is visual and verbal. The reason people might responds this way because it’s easier to acknowledge through everyday life. From being a baby to an adult, we have the ability to understand information more clearly and efficiently when we are able to visually see things. We are able to make a connection between words and images. Also, there are many students and people who take notes during lectures and/or meeting(es); so they are able to have the information for future purposes. That is really important.
The necessary most tool for Visual Communication is images. For that being said, images are more effective towards the audience(s). People can gain more knowledge/information by looking at graphics, photos, charts, art, and films. Images can target the five senses as well as grabbing attention to a certain cause or awareness. Also, images can help educate people and can tell a story. Through advertising, ads build sales and profits by reaching the right audience. Therefore, Visual Communication is all around us. Sometimes we may see an image different from someone else, but that is what makes Visual Communication creative and intriguing. Without Visual Communication, we wouldn’t be able to understand the effect it has. Images in Visual Communication are easy to understand and people who are from different cultures can easily look at them; know what to do and/or where to go. There are images everywhere including stop signs, hospital signs, crosswalks, temperatures, road signs, designs, ads, airport signs, and etc.
One example of an effective brand is the Barbie brand. Yes, it may be pink and feminine, but it represents joy, self-confidence, and love. Pink is a powerful color, so for that being said, many people might have their own perspective towards colors and what it may mean. Barbies may statement is to show little girls that they can be anything they want to be by setting a dream and living to that. When little girls see the logo Barbie, smiles begin to widen on their faces and they are able to see the diversity it has impacted throughout the years.
The second logo is the FedEx logo. That logo is powerful because if you look closely at the logo, you are able to see the arrow pointing and the color as well. each FedEx truck has a different color that may represent ground, services, express, freight, and chain networks. FedEx has been around for centuries, so their powerful visual message can communicate to people so they are able to understand what type of FedEx truck is driving down their street.
Another example is the PETA logo (brand). PETA stands for People for the Ethical Treatment of Animals. They are an animal rights organization that has been around since the 1980's. PETA educates people through protests and special events that help the cruelty of animals throughout the world. Their statement is based on cruelty-free products that people can buy that are not tested on animals. This logo has an emotional impact on people who are against animal cruelty and wants to make a difference.
Visual Communication is what makes us humans and we as humans are very complex.
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